Client Case Study · Feb 23 – Apr 16, 2026
Three Little Pigs
Construction
From zero online presence to 22,700+ organic views in 52 days — with no paid ads, no influencer partnerships, and no viral moments. Just a clear story, a defined message, and a content system built to compound.
The Challenge
A trusted contractor. An invisible brand.
Three Little Pigs Construction had years of completed projects, satisfied clients, and deep trade expertise. What they did not have was a digital presence that reflected any of it. Their work spoke for itself in person — but online, they were effectively invisible.
The goal was not to turn them into content creators. It was to build a system that let their expertise do the talking — consistently, without burning out, and without sounding like anyone other than themselves.
The Approach
A phased strategy built to compound.
The engagement started with a 60–90 day marketing roadmap built around Three Little Pigs' core strengths: Mila's real estate and renovation expertise, Roman's hands-on general contracting leadership, and a rare combination of premium results and a warm, client-friendly process that sets them apart in North County San Diego.
The strategy is structured in three phases. Phase 1 (complete) focused on positioning and trust — clarifying the message, updating their digital presence, and making it immediately obvious what they do, who they serve, and why they're different. Phase 2 (complete) built the proof content engine: a weekly rhythm of project updates, before/after content, and Mila voiceover walkthroughs — each project repurposed into 4–6 posts to maximize reach without requiring constant new footage.
Phase 3 (launching now) introduces Mila's Expertise Series — short-form videos answering common kitchen remodel questions — alongside partner-friendly content targeting realtors, investors, and Airbnb owners. Lead capture will follow, converting the growing audience into a direct inquiry pipeline.
What Was Built
Strategy. Templates. System.
Beyond the numbers, Three Little Pigs received a complete done-with-you visibility system: a custom content strategy, a branded Canva template suite, and a monthly content plan — everything needed to show up consistently without starting from scratch each week.
Results
Key takeaways
22,700+ total views since Day 1 — all organic
Facebook (10,374) and Instagram (12,324) combined for 22,698 total views since Feb 23, driven entirely by organic content with zero paid spend across the entire period.
Facebook grew 554% from Month 1 to Month 2
Facebook views went from 1,588 in Month 1 to 8,786 in Month 2 — a 454% increase — showing the content strategy is compounding as the audience grows and the algorithm rewards consistency.
14 hours and 41 minutes of Facebook watch time earned
Audiences have collectively watched nearly 15 hours of Three Little Pigs content on Facebook since Feb 23. This is the strongest signal of content quality — people are watching, not just scrolling.
481 Instagram interactions — up 715% since Day 1
Instagram content interactions grew from a near-zero baseline to 481 total, including likes, comments, and shares. The engagement rate is accelerating as the audience becomes more familiar with the brand.
3,500+ unique accounts reached on Instagram
Instagram reach grew from 977 in Month 1 to 3,500+ cumulative, with the majority coming from non-followers — confirming the content is reaching new potential clients consistently.
The growth curve is steepening — Month 2 outpaced Month 1 on every metric
Month 2 outperformed Month 1 on Facebook views (+454%), reach (+107%), and interactions (+38%). The trajectory is pointing upward across every platform and metric.
Platform Breakdown
Feb 23 – Apr 16, 2026
See It In Action
The content, live.
These are real posts from the Three Little Pigs Instagram — built using the same content system and templates delivered as part of this engagement.
Top Performing Content
By views
Del Mar Remodel
"Something that always bothered me about how renovations are sold."
Wed Apr 1
Smooth Renovation
"A renovation works best when the client and contractor are aligned."
Fri Apr 3
Hidden Work
"There's a moment in most renovations when everything looks worse before it looks better."
Mon Apr 6
Ready to build this for your business?
Your expertise deserves to be the first thing they find.
Start with The Visibility Storyboard — the same 3-video system that drove these results. $37. No fluff. Just the framework.