Client Case Study · Faith-Based Homeschool Enrichment
Rooted in Christ
From 73 families to a fully enrolled program — a 14-day video campaign built from scratch.
They had the mission, the community, and the program. What they needed was a campaign that could tell that story in a way that moved families to enroll. Here's how we built it, and what happened when we did.
The Problem
A great program. No campaign to fill it.
Rooted in Christ Enrichment is a faith-based homeschool program built around a Christ-centered curriculum, a tight-knit family culture, and a commitment to educating children without the restrictions of publicly funded programs. The mission was clear. The community was real. But when spring enrollment opened, they were at 73 families and needed 100.
There was no video content in place. No campaign strategy. No system to take prospective families from curious to enrolled in a defined window of time. They needed something that could move fast, feel authentic, and speak directly to the families they were trying to reach.
I came in to build it from scratch: the strategy, the scripts, the production, and the full 14-day rollout plan.
Before
73 families enrolled — 27 short of the spring goal
Before
No video content or campaign strategy to drive enrollment
Before
No system to move prospective families from interest to enrollment
Before
No digital presence that reflected the warmth and culture of the program
Our Solution
The journey, start to finish.
This started with a website and grew into a full video production campaign. Here's how we went from a digital foundation to a fully enrolled program.
A website and a home for the community.
Before the campaign, I helped build out the Rooted in Christ website and set up a private family portal for enrolled families only. The goal was to give the program a digital home that reflected the warmth and intentionality of the community, and to give families a dedicated space that made them feel part of something before they even walked through the door.
14 days. A clear goal. A plan built to hit it.
When spring enrollment opened, Rooted had 73 families and needed 100. I mapped a full 14-day video campaign: a strategic release schedule, a content arc that built momentum day by day, and a posting plan that paired video drops with engagement prompts, story polls, and DM triggers. Every piece had a purpose and a place in the sequence.
On-site. Scripted. Shot and edited in-house.
I scripted, directed, shot, and edited all 10 campaign videos: a Founder Story, multiple Parent Testimonials, a Day in the Life, Student Testimonials, a Meet the Team, and more. On top of that, I produced 10 reels and stories as supporting short-form content, plus reel covers, story templates, and captions mapped to each day of the campaign. Everything was handed off ready to post.
Posted. Engaged. Goal reached.
The 14-day campaign went live and Rooted hit 100 families enrolled. The content gave prospective families a real look inside the program, built trust through parent and student voices, and created urgency through a structured countdown. The program continues to grow beyond that initial goal, with a content library and brand presence to support every future enrollment season.
What Was Built
Strategy. Production. Community.
From the website to the final campaign video, here is the full scope of what was delivered.
The Results
The after.
Here's what changed — and what Rooted in Christ walked away with to build on for every enrollment season that follows.
100 families enrolled — spring goal reached
Rooted came into the campaign at 73 families and needed 100 for spring enrollment. The 14-day video campaign got them there. The program has continued to grow since.
10 videos produced, scripted to final edit
I handled every stage of video production: scripting, on-site direction, shooting, and editing. The final deliverable was 10 complete, ready-to-post videos plus 10 reels and stories — a full content library the team could use immediately and draw from in every future enrollment season.
A 14-day campaign built for momentum
The posting calendar was engineered to build trust early (Founder Story, Parent Testimonial), deepen engagement mid-campaign (Day in the Life, Student Testimonial), and close with urgency (Meet the Team, countdown, final CTA). Each day had a specific theme, video, caption, and engagement prompt.
A brand presence built to last beyond one campaign
The website, family portal, reel covers, and story templates I built give Rooted a reusable foundation. Every future enrollment season starts with assets already in place, not from scratch.
After
Spring enrollment goal of 100 families reached
After
A complete video library and brand asset suite to reuse every season
After
Continued growth beyond the initial enrollment goal
Campaign Architecture · 14-Day Rollout
Every day had a purpose.
The campaign was built in three phases: trust-building early, community immersion mid-campaign, and urgency-driven close. Each day had a specific content type, theme, and call to action.
| Phase | Days | Focus |
|---|---|---|
Trust | 1–4 | Founder Story + Parent Testimonial — establish credibility and mission |
Immersion | 5–10 | Day in the Life + Student Testimonial + Community Story — show the culture |
Close | 11–14 | Objection handling + countdown + final CTA — drive enrollment urgency |
See It In Action
The Work, Live.
Campaign reels from the 14-day enrollment push. These are the videos that moved families from curious to enrolled.
Campaign Reel
Campaign Reel
In Their Words
Testimonial from Rooted in Christ — to be added once received.
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