Client Case Study · Faith-Based Homeschool Enrichment
Rooted in Christ
From 73 students to 100 students enrolled a 14-day video campaign built from scratch.
This one was personal. My family attends this program. I knew what it meant to the families inside it and I knew the families who needed to find it hadn't yet. I came in with one goal: help tell their story in a way that moved people to enroll. Here's how we built it, and what happened when we did.
Why This Project
I came in with a servant's heart.
Rooted in Christ is personal to me. My family attends this program. I know what it means to the families inside it, and I knew there were families in our area who needed to find it and hadn't yet.
What makes Rooted unique is also what makes it harder to market: it's faith-based, it can't compete with charter schools on budget or reach. It competes on mission, culture, and community. That story had to be told in a way that spoke directly to the families it was built for.
The Strategy
We shaped the campaign around what makes Rooted genuinely unique: the founder's story, curriculum philosophy, and what life inside actually looks like. We brought in parent testimonials, student voices, and behind-the-scenes moments. Every piece answered a real question prospective families needed answered before they could decide to enroll. We submitted it to the Lord, and they hit their goal. That's what made this project so special.
The Problem
A great program. No story to tell it.
When spring enrollment opened, Rooted had 73 students and needed 100. The mission was clear. The community was real. But there was no video content, no campaign strategy, and no system to move prospective families from curious to enrolled in a defined window.
They needed something that could move fast, feel authentic, and speak directly to the families they were built for. I came in to build it from scratch.
73 students. 27 short of the spring goal.
No video content or campaign strategy.
No system to move families from interest to enrollment.
Our Solution
The journey, start to finish.
This started with a website and grew into a full video production campaign. Here's how we went from a digital foundation to a fully enrolled program.
A website and a home for the community.
Before the campaign, I helped build out the Rooted in Christ website and set up a private family portal for enrolled families only. The goal was to give the program a digital home that reflected the warmth and intentionality of the community, and to give families a dedicated space that made them feel part of something before they even walked through the door.
14 days. A clear goal. A plan built to hit it.
When spring enrollment opened, Rooted had 73 students and needed 100. I mapped a full 14-day video campaign: a strategic release schedule, a content arc that built momentum day by day, and a posting plan that paired video drops with engagement prompts, story polls, and DM triggers. Every piece had a purpose and a place in the sequence.
On-site. Scripted. Shot and edited in-house.
I scripted, directed, shot, and edited all 10 campaign videos: a Founder Story, multiple Parent Testimonials, a Day in the Life, Student Testimonials, a Meet the Team, and more. On top of that, I produced 10 reels and stories as supporting short-form content, plus reel covers, story templates, and captions mapped to each day of the campaign. Everything was handed off ready to post.
Posted. Engaged. Goal reached.
The 14-day campaign went live and Rooted hit 100 families enrolled. The content gave prospective families a real look inside the program, built trust through parent and student voices, and created urgency through a structured countdown. The program continues to grow beyond that initial goal, with a content library and brand presence to support every future enrollment season.
What Was Built
Strategy. Production. Community.
From the website to the final campaign video, here is the full scope of what was delivered.
The Results
100 students enrolled. A brand built to last.
100 students enrolled spring goal reached
Rooted came into the campaign at 73 students and needed 100 for spring enrollment. The 14-day video campaign got them there. The program has continued to grow since.
10 videos produced, scripted to final edit
I handled every stage of video production: scripting, on-site direction, shooting, and editing. The final deliverable was 10 complete, ready-to-post videos plus 10 reels and stories a full content library the team could use immediately and draw from in every future enrollment season.
A 14-day campaign built for momentum
The posting calendar was engineered to build trust early (Founder Story, Parent Testimonial), deepen engagement mid-campaign (Day in the Life, Student Testimonial), and close with urgency (Meet the Team, countdown, final CTA). Each day had a specific theme, video, caption, and engagement prompt.
A brand presence built to last beyond one campaign
The website, family portal, reel covers, and story templates I built give Rooted a reusable foundation. Every future enrollment season starts with assets already in place, not from scratch.
Campaign Architecture · 14-Day Rollout
Every day had a purpose.
The campaign was built in three phases: trust-building early, community immersion mid-campaign, and urgency-driven close. Each day had a specific content type, theme, and call to action.
| Phase | Days | Focus |
|---|---|---|
Trust | 1–4 | Founder Story + Parent Testimonial establish credibility and mission |
Immersion | 5–10 | Day in the Life + Student Testimonial + Community Story show the culture |
Close | 11–14 | Objection handling + countdown + final CTA drive enrollment urgency |
See It In Action
The Work, Live.
Campaign reels from the 14-day enrollment push. These are the videos that moved families from curious to enrolled.
Campaign Reel
Campaign Reel
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