Client Case Study · EMDR Certification Program
Precision EMDR
From no marketing system to 31 spots filled, 2 sold-out cohorts, and a business built to grow without her.
She had the credentials, the program, and the expertise. What she didn't have was a marketing system that actually worked. Here's how we built one, and what happened when we did.
The Problem
She had a website.
The agency wasn't delivering.
When I first connected with Precision EMDR, she wasn't starting from scratch. She had a website, a program ready to launch, and was already working with a marketing agency on blogs and content. The problem was they were overcharging her and underdelivering. The content wasn't converting. The social presence wasn't growing. And she had no system to actually support a launch.
She came to me wanting help with marketing, but what she really needed was someone to come in, cut what wasn't working, and build the infrastructure that would actually move the needle. I came in to support her launch, and from there the project grew into something much bigger: a full content system, a brand suite, event coverage, and a team built around her goals.
The goal was clear: promote and market her EMDR certification program to attract the right professionals , specifically therapists, counselors, and psychologists ready to integrate EMDR into their private practice, and build the systems to do it consistently, without starting from scratch every launch.
Before
Working with an agency: overcharged, underdelivering, no results
Before
No social media presence or content system supporting the launch
Before
No team: founder handling every role alone
Before
No funnel to convert audience interest into enrollment
Our Solution
The journey, start to finish.
This wasn't a single project. It grew into a full business build. Here's how we went from a stalled launch to a sold-out program and a team built to keep growing.
From invisible to in-demand.
She came to me wanting help with marketing , and the first thing I did was cut what wasn't working. I came in to support her launch: clarifying the message, building a cohesive brand suite, and creating the content and launch materials needed to bring her program to the right audience. We replaced the agency's output with content that actually served the launch.
One piece of content. Four channels.
After the launch, we shifted focus to building something sustainable. I mapped and implemented a full content repurposing system , YouTube long-form video flowing into blog posts, email newsletters, and social content. Every piece of content worked harder, reaching more of her audience without requiring more of her time.
The right people in the right seats.
As the business grew, I helped her build the team around it. I connected her with a VA, an ads strategist, and a funnel designer , not random referrals, but intentional introductions based on exactly where the business was and what it needed next. Each person I brought in extended what was possible without adding to her plate.
Two days. A year's worth of content.
I led a 2-day event coverage shoot , capturing team interviews, behind-the-scenes moments, and training content that became social proof, promotional material, and evergreen content for future cohort launches. The footage gave the brand a human face and a library of assets to draw from long after the cameras were put away.
What Was Built
Strategy. Systems. Team. Content.
The full scope of what was delivered , not just content, but the infrastructure, team, and systems to make the content work.
The Results
The after.
Here's what changed, not just during the engagement, but what Precision EMDR walked away with and continues to build on.
31 spots filled across 2 sold-out cohorts
The EMDR certification program sold out twice while we worked together , 31 therapists, counselors, and psychologists enrolled. She has continued filling cohorts and growing her business after our project concluded.
A marketing game plan , built to hand off
I mapped the full marketing strategy: cold traffic through organic SEO and paid ads, warm nurturing through long-form content, social media, and email, and hot conversion through direct response and discovery calls. My role was to build the game plan and connect the right specialists to execute it. The funnel strategist and ads strategist took full ownership of their strategies and implementation . I made sure the right people were in the right seats.
A team that runs without the founder in every seat
By the end of our engagement, she had a VA handling operations, an ads strategist running paid traffic, and a funnel designer managing the tech stack , all people I connected her with. She could finally focus on delivering the program instead of running every piece of the business herself.
A content system that compounds over time
The YouTube → blog → email → social repurposing system I built means every new video creates four touchpoints across four channels. The content engine runs consistently without requiring a full-time content team . It was designed to work without her in it.
Continued growth after the project concluded
The systems, team, and content infrastructure we built together didn't stop working when our project ended. She continues to grow , filling cohorts, building audience, and scaling, with the foundation we put in place.
A brand that looks and sounds like the expert she is
I built a cohesive brand suite, produced professional video content, and created a consistent visual identity across every channel , giving her the credibility to charge premium prices and attract the right students from day one.
After
2 sold-out cohorts with 31 enrolled students
After
A full team in place: VA, funnel designer, ads strategist
After
Continuing to grow independently after the project concluded
Website Traffic · 2024 vs 2025
Organic growth. Brand recognition. A system built to last.
Google Analytics comparing Jan–Dec 2024 to Jan–Dec 2025. Organic search and direct traffic reflect my work: the content system, Canva suite, and repurposing workflow. Paid traffic results reflect the ads strategist I connected her with and are included for full context.
| Channel | YoY Growth |
|---|---|
Google Organic Content system building long-term SEO authority | +849% |
Direct Traffic Brand recognition and content visibility driving direct visits | +439% |
Paid Ads (via team)* Ads strategist I connected her with: scaled FB + IG campaigns | +1,371% |
Behind the Brand
Mini Brand Shoot
Part of building a brand that converts is making sure the face behind it is visible. We included a mini brand shoot to give her a library of professional, on-brand images to use across every channel.
See It In Action
The Work, Live.
A client testimonial and a look inside the 2-day event coverage shoot , the kind of content that becomes social proof, promotional material, and evergreen assets for every cohort launch that follows.
Client Testimonial
Event Recap
In Her Words
“El understood the urgency, listened closely to my vision, wrapped her head quickly around a niche industry, and created magic in no time flat. I could not be more grateful for the chance to work with El on this launch, as well as much, much more in the future.”
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